Tyrannosaur behind the corner: perception of probability

Some summary from “Thinking, Fast and Slow”

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  • You’re more likely to persuade someone in doing some risky shit if you describe the possible prize in detail. Brighter picture in the mind gets confused with the higher probability to win, et voilà, you got them;
  • Saying “there is the 0,0003% of fatal outcome instead of 0,000003%” won’t do the thing. Say “3 people out of 10000 will die, instead 3 out of a million.” Picturing whole people instead of points is much easier.

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